Are Your Natural Beauty Products “Greenwashed”? | The Hidden Toxins In Your Skincare with Courtney Joy Goetz

In this episode of the Fertility Friday Podcast, Lisa Hendrickson-Jack is joined by Courtney Joy Goetz to uncover the truth about greenwashing in the natural skincare industry. From misleading marketing claims to hidden endocrine-disrupting chemicals, they break down how to evaluate beauty products for true safety and efficacy — and why this matters for hormonal health and fertility.

Courtney Joy Goetz is Primally Pure’s Holistic Esthetician and Education Lead. She has been with the brand for over 8 years and has been involved in the beauty industry for over 15 years. Her experience + expertise with natural skincare, the healing power of touch and holistic beauty rituals are at the core of all she creates. She has trained extensively with industry experts across the country in Buccal Intraoral Sculpting Massage, Manual Lymphatic Drainage, Facial Gua Sha + Cupping to offer her community the most educational content and transformative treatments. Courtney recently left the California coastline for Texas ranch living with her husband and enjoys slow mornings, time in nature and road tripping.

Timestamps

02:02 Overview & why skincare after toxins deep-dive
04:38 Guest intro: Courtney Joy Goetz (Primally Pure)
10:55 Courtney’s skin journey & holistic pivot
16:42 What is greenwashing in beauty?
21:25 “Fragrance” — the hidden chemical cocktail
27:05 How to choose truly clean brands
32:15 Natural deodorant & why sweating matters
44:58 Cycle-syncing your skincare routine
1:00:15 Animal-based ingredients & regenerative sourcing
1:05:27 Product recs: deodorant, bakuchiol line, mineral SPF
1:11:43 Where to find Courtney & Primally Pure
1:14:20 Closing thoughts & key takeaways

What You’ll Learn in This Episode

What “greenwashing” is and how it misleads consumers in the clean beauty space
Key endocrine-disrupting chemicals found in conventional and “natural” skincare
Why your skin is a reflection of your internal health — and how stress impacts skin aging
Tips for identifying genuinely non-toxic beauty brands
The role of skincare in supporting hormonal balance and fertility
How to cycle-sync your skincare routine for optimal results
Why sweating is essential for detoxification — and the truth about aluminum in deodorants